How do I keep my customer data fresh and actionable?
Tom had a data problem. As a revenue operations manager, he knew their CRM was filled with outdated information, missing details, and incomplete company profiles. "We were making decisions based on stale data," he admits. "Sometimes we'd spend hours researching a company only to find out key information was outdated or missing."
The Power of Automated Intelligence
Today, Tom's CRM tells a different story. Using HubSpot's Breeze Intelligence, his database is continuously enriched with fresh, accurate data from over 200 million buyer and company profiles. "It's like having a team of researchers working 24/7 to keep our data current," he explains.
Beyond Basic Data Enrichment
The real transformation came when Tom realized Breeze Intelligence could do more than just fill in blank fields. Here are the key ways it transformed their operations:
- Real-time enrichment of new contacts as they enter the system
- Automatic updates when companies change or grow
- Identification of key decision-makers and buying committees
- Technology stack insights for better sales conversations
A Story of Impact
One of Tom's favorite examples involves a seemingly small lead that came through their website. The contact only provided their name and email, but within seconds, Breeze Intelligence revealed they were part of a rapidly growing company that had just received significant funding. "Without automated enrichment, we might have missed this opportunity entirely," Tom recalls.
Making Data Work for You
Tom's team now uses enriched data to drive better business decisions. When a new contact enters their system, Breeze Intelligence automatically provides context about their company's size, industry, technology usage, and growth trajectory. This allows sales reps to have more informed conversations from the very first interaction.
Measuring Success
The impact of fresh, enriched data has been significant:
- Sales teams spend more time selling and less time researching
- Lead scoring is more accurate with enriched company data
- Account prioritization is based on real-time company insights
- Customer communications are more relevant and personalized
Your Next Steps
Start by assessing your current data challenges. Where are the gaps in your customer information? Which missing data points are causing the most friction in your sales process? Then, let Breeze Intelligence fill these gaps automatically while you focus on building relationships and closing deals.
Need help setting up Breeze Intelligence for your specific needs? Your HubSpot representative can guide you through optimising your data enrichment strategy.