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How do I let AI supercharge my lead generation?

Meet Rachel, a marketing director who was struggling with a common dilemma. "Our forms were scaring away prospects," she admits. "If we asked for too much information, people wouldn't fill them out. If we asked for too little, our sales team didn't have enough context to follow up effectively."

The AI Revolution in Lead Generation

Today, Rachel's lead generation process looks very different. Using HubSpot's Breeze Intelligence, her team captures more leads while collecting even more valuable information about each one. The secret? Letting AI do the heavy lifting.

The Magic of Smart Forms

"The first breakthrough was form shortening," Rachel explains. Instead of presenting visitors with lengthy forms, Breeze Intelligence dynamically adjusts form fields based on what it already knows about the company. A prospect might only need to enter their email address, while Breeze automatically enriches their profile with:

  • Company size and industry
  • Technology stack
  • Growth indicators
  • Key decision-makers

"It's like having a smart assistant that quietly fills in the blanks while keeping our conversion rates high."

Beyond Basic Lead Capture

But Rachel's favorite story involves a prospect who filled out a simple two-field form on their pricing page. Within seconds, Breeze Intelligence had:

  1. Identified the company's growth stage
  2. Spotted their recent technology investments
  3. Revealed their engagement with competitors
  4. Highlighted their current tech stack

"Our sales team knew exactly how to approach the conversation before they even picked up the phone."

Making AI Work for You

Setting up AI-powered lead generation in HubSpot is surprisingly straightforward:

Start with Smart Forms Configure your forms to use Breeze Intelligence's dynamic field reduction, letting AI determine which fields to show based on what it can auto-populate.

Enrich in Real-Time As leads come in, Breeze Intelligence automatically enriches them using its database of over 200 million buyer and company profiles.

Track Buying Signals Let AI monitor prospect behavior across your digital properties, identifying signs of buying intent that your sales team can act on.

Measuring the Impact

For Rachel's team, the results were dramatic:

  • Form completion rates increased by 50%
  • Lead quality improved as sales had better context
  • Follow-up speed increased with automated enrichment
  • Resource allocation improved with AI-powered lead scoring

Your Next Steps

Ready to transform your lead generation? Start by:

  1. Auditing your current forms - identify which ones could benefit from AI-powered shortening
  2. Setting up Breeze Intelligence credits to enable automatic enrichment
  3. Creating a strategy for how your sales team will use the additional insights

Remember, the goal isn't just to collect more leads - it's to create better conversations that lead to lasting customer relationships.

Need help implementing AI-powered lead generation? Your HubSpot representative can guide you through setting up Breeze Intelligence to match your specific needs.